Omniture Expands Patent Portfolio With Purchase Of Nine Patents From IBM

OREM, Utah – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced the recent purchase of nine patents from IBM related to inventions and technology in the Web analytics, business optimization and behavioral targeting area. With these new additions, Omniture’s internal patent portfolio now includes 14 issued patents and 44 patent applications pending.

In addition to Omniture’s internal patent program, the company entered into a license agreement with NetRatings, Inc. during the quarter ended March 31, 2006, under which NetRatings licensed to Omniture worldwide rights to its entire patent portfolio of 78 U.S. and foreign patents and patent applications. Omniture remains the only major solution provider in the Web analytics industry to have licensed these assets from NetRatings. With this added portfolio, Omniture owns or has direct license to a total of 136 patents and patent applications.

“We are pleased to have been able to acquire patents—harvested within IBM’s world-renowned, internal patent program—that have direct application to our industry,” said Josh James, CEO and co-founder of Omniture. “Investment in intellectual property is very important in our technology driven market and we have aggressively pursued our patent program to give our customers the highest levels of confidence and protection when using our services and technology.”